In our latest project for STS, we ventured into new creative territory by producing a live-action campaign that seamlessly integrates video with CGI elements. This ambitious project, our first in the live-action domain, was a collaborative effort with renowned director Paweł Fabjański and the talented team at Shootme. Together, we aimed to refresh the client's image and craft a dynamic, visually engaging campaign that resonates with younger audiences while maintaining aesthetic appeal.

The project was a complex, multi-stage process that began with detailed storyboarding and animatic creation well before the shoot. Our goal was to ensure a cohesive visual narrative, where each scene flows naturally into the next, maintaining a continuous and immersive experience for the viewer.
The campaign was prepared for television and the internet in both full and shortened versions, as well as in the main and sponsor-specific versions. The frames featuring red and white elements belong to the sponsor's version of the animation, which highlights our client's role as a sponsor of the Polish national football team.

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