Tektura Studio Short Branding
for
STS
STS
T24010
STS Advertising Campaign 2024/25
2024

In our latest project for STS, we ventured into new creative territory by producing a live-action campaign that seamlessly integrates video with CGI elements.

This ambitious project, our first in the live-action domain, was a collaborative effort with renowned director Paweł Fabjański and the talented team at Shootme. Together, we aimed to refresh the client's image and craft a dynamic, visually engaging campaign that resonates with younger audiences while maintaining aesthetic appeal.

The project was a complex, multi-stage process that began with detailed storyboarding and animatic creation well before the shoot. Our goal was to ensure a cohesive visual narrative, where each scene flows naturally into the next, maintaining a continuous and immersive experience for the viewer.
The campaign was prepared for television and the internet in both full and shortened versions, as well as in the main and sponsor-specific versions. The frames featuring red and white elements belong to the sponsor's version of the animation, which highlights our client's role as a sponsor of the Polish national football team.

Credits:
Client:
STS
Agency:

Live Action Director: Paweł Fabjański / Shootme

DoP: Tymoteusz Pieszka

Live Action Production: Zdzich Heydel, Magdalena Potocka-Zwoźna / Shootme

Post-Production: Juice

Edit: Tomasz Naruszewicz

Set Design: Małgorzata Iwaniuk

Style/Beauty/Hair: Michał Koszek, Aga Wilk, Klaudia Jaśpińska

Screenplay: Witold Markiewicz / Tektura Studio™

Art Director: Błażej Dolot

Project Manager: Andrzej Czerwiński, Mateusz Barański

Producer: Marta Roszewska

3D Artist: Witold Markiewicz, Mateusz Barański, Błażej Dolot, Andrzej Czerwiński, Aleksandra Stasiak, Arkadiusz Korman, Adrian Ciszek

2D Animator: Adrian Ciszek

Edit & Post Production: Adrian Ciszek

Houdini FX Artist: Jacek Domaradzki, Błażej Dolot

Music & Sound: Zelig Sound

Tektura
Studio™
2024
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