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This ambitious project, our first in the live-action domain, was a collaborative effort with renowned director Paweł Fabjański and the talented team at Shootme. Together, we aimed to refresh the client's image and craft a dynamic, visually engaging campaign that resonates with younger audiences while maintaining aesthetic appeal.
The project was a complex, multi-stage process that began with detailed storyboarding and animatic creation well before the shoot. Our goal was to ensure a cohesive visual narrative, where each scene flows naturally into the next, maintaining a continuous and immersive experience for the viewer.
The campaign was prepared for television and the internet in both full and shortened versions, as well as in the main and sponsor-specific versions. The frames featuring red and white elements belong to the sponsor's version of the animation, which highlights our client's role as a sponsor of the Polish national football team.
Live Action Director: Paweł Fabjański / Shootme
DoP: Tymoteusz Pieszka
Live Action Production: Zdzich Heydel, Magdalena Potocka-Zwoźna / Shootme
Post-Production: Juice
Edit: Tomasz Naruszewicz
Set Design: Małgorzata Iwaniuk
Style/Beauty/Hair: Michał Koszek, Aga Wilk, Klaudia Jaśpińska
Screenplay: Witold Markiewicz / Tektura Studio™
Art Director: Błażej Dolot
Project Manager: Andrzej Czerwiński, Mateusz Barański
Producer: Marta Roszewska
3D Artist: Witold Markiewicz, Mateusz Barański, Błażej Dolot, Andrzej Czerwiński, Aleksandra Stasiak, Arkadiusz Korman, Adrian Ciszek
2D Animator: Adrian Ciszek
Edit & Post Production: Adrian Ciszek
Houdini FX Artist: Jacek Domaradzki, Błażej Dolot
Music & Sound: Zelig Sound