Tektura Studio Short Branding
for
McDonald’s
McDonald’s
T24016
McDonald's × Bambi
2024

A mix of hand-crafted aesthetics and digital elements that we used to bring the campaign’s story to life.

This project was created with Dobro production house in direction of Paweł Fabjański. Inspired by flipbooks and paper-cut techniques, it blends a collage-like aesthetic with a 3D space and custom 3D elements.

As part of the project's R&D phase, we explored its visual language through a more three-dimensional approach.

One of the recurring themes in the campaign was the stickers – featured in the original campaign and included in customer orders – which became a playful element in our research.

Alongside this, we incorporated metal aesthetics, which, at times, took on a liquid form, reflected in the artist’s logo, a floating chain motif, and a metallic star, tying together different aspects of the campaign’s identity.

Credits:
Client:
McDonald’s
Agency:
Dobro Films

Art Director: Błażej Dolot

Project Manager: Andrzej Czerwiński

Producer: Marta Roszewska

3D Artist: Błażej Dolot, Mateusz Barański, Andrzej Czerwiński, Aleksandra Stasiak, Arkadiusz Korman

2D Animator: Adrian Ciszek

Edit & Post Production: Adrian Ciszek

Tektura
Studio™
2024
Read more
See more work