Tektura Studio Short Branding
for
Monash University
Monash University
T24006
Micro-X | Head CT
2024

In this project, our goal was to create a 3D animation that highlights the technological innovation of Monash Micro-X's Head CT system through a refined visual aesthetic.

We aimed for a clean, minimalistic design to emphasize smooth transitions and precise movements, mirroring the advanced nature of the product.

Our use of sophisticated lighting and shading techniques was intended to enhance beauty, while ensuring an intuitive flow that guides viewers through the system's features seamlessly.

The color palette features warm tones and subtle gradients to maintain a professional and inviting feel, enhancing clarity and focus on the device. We aimed to blend functional clarity with artistic elegance.
The final color palette introduces warm tones and subtle gradients to create a professional and inviting feel, enhancing clarity and focus on the device.

Credits:
Client:
Monash University
Agency:

Art Director: Mateusz Barański

Producer: Marta Roszewska

3D Artist: Mateusz Barański, Witold Markiewicz, Arkadiusz Korman

Edit & Post Production: Mateusz Barański

Music & Sound: Zelig Sound

Tektura
Studio™
2024
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