for
University of Birmingham
University of Birmingham
T23029
University of Birmingham
2023
This project was created for the University of Birmingham's research department. Our animation and its elements were part of the large marketing campaign for the university, overseen by Mammoth Agency.
Our work essentially served as the visual identity for the campaign.
This project involved an advanced research phase, fitting for the complexity of the research topics. Our task was to present an abstract interpretation of the five key research areas that the university focuses on: Fairer World, Life Changing Technology, Connecting Cultures, Thriving Planet, and Global Health.
Before we began the creative process, we met with scientists from each research area to learn about their work and problems they address. This helped us develop digital art with abstract metaphors that accurately depicted these global issues.
Credits:
Client:
University of Birmingham
Agency:
Art Director: Mateusz Barański
Producer: Marta Roszewska
3D Artist: Mateusz Barański, Andrzej Czerwiński, Błażej Dolot, Aleksandra Stasiak, Arkadiusz Korman
Houdini FX Artist: Jacek Domaradzki, Błażej Dolot
Tektura
Studio™
2023
