The past few years have been a time of crazy changes and significant, inspiring projects for us. That's why we felt it was time to breathe new energy into our identity, which is closer to who we are, and who we want to be as Tektura.

Our goal was to unify our image while remaining flexible, much like motion design itself.

We also aimed for the branding to be distinct yet minimalist, serving as a background for our creations. As part of our collaboration, thanks to workshops and joined efforts, Bartek and Julia from Osom © Studios have created a visual identity that is perfectly tailored to our needs and character.

We decided to introduce our new logo in motion, which resonates even more with our style.In the animation, we wanted to emphasize the minimalist character, creating an atmosphere of mystery and absoluteness. We primarily utilized one material – the cardboard (this is the Polish meaning of our brand name ;)) and thanks to the team's creativity, appropriate play of light, composition, and form, we have revealed its unusual essence.